Imagine Knowing Your Marketing Strategy Will Make Money… Without Wasting Time & Energy.
Let me provide you fresh, expert guidance to improve & update your current marketing efforts and gain confidence that your future efforts will increase your business growth & profit, ...without an exhausting overhaul of your current efforts.
BEFORE your 90-Day VIP Day Intensive…
✖️You wish you could hire marketing help but don’t have the budget and you don’t feel skilled enough to do it yourself?
✖️You a business owner operating a growing marketing team without any idea how to lead them. I mean, being a business owner doesn’t equal marketing expert…amiright?
✖️ You feel you are doing everything right, and have zero idea why your clients/customers aren’t showing up? You built it. They aren’t coming?
✖️ You are worried you might be missing something with your brand and marketing strategy but how do you even know?
✖️You don’t have a marketing strategy? Many business owners don’t stop the hamster wheel of promotion to create a strategy. By doing so you set yourself apart for success. Go you!
✖️ You can’t focus on or prioritize the NEXT THING to spend your time on? Darn squirrels seem to be everywhere?
AFTER your 90-Day VIP Day Intensive
⭐️ Your marketing efforts will bring consistent growth & profit to your business and not because you got lucky.
⭐️ You know the current marketing wins you can exploit and expand on (do more of what’s working!). No more guessing.
⭐️ You aren’t wasting time & money in your marketing efforts and finally afford that vacation your family needs.
⭐️ Your customers/clients LOVE how you are showing up for them and can’t wait to hear what you have for them.
⭐️ You know the exact next step you will take to reach your marketing goals. It feels GOOD to know what to work on.
⭐️ You have personal access to experienced marketing support quickly. A marketing expert in your pocket is handy!
⭐️ Your marketing tasks & activities are clearly & efficiently organized and, even better, you aren’t scrambling last minute.
⭐️ You can deliver effective marketing for your business regardless of any lack of marketing knowledge on your part.
Hi, I’m Janel Hutton
Business Owner, Online Marketing Strategist, MN Vikings Fan
When I ask business owners what they want their marketing to do for them their answers always revolve around PROFIT. They might tell me they want leads, or comments, or views on a website. But, at the heart of their answer, disguised in the conversation…these business owners want business growth and ultimately…profit.
All business owners can relate, right? I want to know that the time, energy, & money I invest into my business will bring me back MORE profit. How else can I pay my bills, take my family on vacation, and pay my staff?
Even though every business has different resources, budgets, values, and products I keep finding that…
Marketing is often viewed as a general one-size-fits-all application. Everyone “should” and “this works for me” should not be how we determine how to build our growth strategy.
Many business owners are frustrated with the effectiveness of their marketing efforts because they just waste precious time & money trying to duplicate what worked for another business.
Business owners don’t try to create a marketing strategy because they can’t find the support they need within the skillsets (or lack of, for some) they have.
New ideas become the ONLY thing business owners look for. They exhaust themselves trying one new idea after another in the hopes of finding the unicorn that will jumpstart their marketing growth.
I learned years ago, through unfortunate circumstances, that my business couldn’t grow or maintain profit without marketing. I couldn’t ignore marketing no matter how much I wanted to and I didn’t have the budget, time or energy to look for and implement new ideas.
The 90 Day Ez Map method I use with my clients to help them gain clarity & confidence in their next 90 Days of marketing is the very same method I began within my own business which allowed me to sustain my business and increase my profit while dramatically decreasing my work hours. Y’all…I decreased about 80% of my hours!
You can bet I still use the Ez Map within my own business. Over the years, I have begun teaching my method to other business owners, online educators, and managers to help them create marketing strategies that promote profit and save them precious time & effort.
What stands in the way between the business owners that continue to hustle & grind with their marketing and those that get maximum reward for minimum effort?
The “busy trap”. If you’ve ever got trapped in not making important decisions because you are running around putting out urgent fires you totally get what I mean.
The business owners that consistently take time to create intentional, planned, and implemented marketing strategies win the race and get the reward.
Businesses with successful marketing strategies know that they need to bring in resources and help to multiply the ROI on their marketing efforts.
If you are a small business with an even smaller budget, the idea of spending money on “talking” about marketing makes you squirm. Can’t you Google and buy courses that get you an effective marketing strategy?
You could spend hours, dollars, and mistake after mistake to figure out an effective marketing strategy for your business. Or you could use decades of business and marketing experience, real-world strategy development, and personalized help to get you a plan that will pay for itself with the extra clients/customers you bring in.
You can take all of that time and money you spent trying to do it yourself and 1. take a vacation or 2. make even MORE money for your business.
EZ MAP FRAMEWORK:
Step one: Evaluate
Step Two: Eliminate
Step three: Extend
step four: Enhance
step five: Expand
Bonus: Experiment
After your VIP DAY you will:
Be clear on how your future business marketing tasks/activities will impact profits.
Have a clear idea of how your past marketing efforts have impacted profit.
Reduce your time & stress by identifying and eliminating work that isn’t impacting profit.
Create a roadmap of the products and services you can provide for a “quick profit-building win” .
Map a plan to increase the quality and quantity of the tasks/activities you are currently doing that are working well.
Identify the activities/tasks that your clients/customers most respond to and create a plan to expand and maximize on them to increase profit.
Identify new profit-generating ideas based on current wins and put an implementation strategy in place.
Build out a 90-Day implementation strategy to be sure you have the resources & capacity to put your plan into place.
Have access to us for any questions or ideas you want guidance on.
What my clients say I’m great at (boom, drop the mic):
Helping them get clarity around their marketing plan.
Looking at marketing from an objective, high level and getting them out of their head & emotion.
Understanding the need for nimbleness in the online space & helping them pivot, as needed.
The difference between online copy and traditional copy and…how to implement them in the right places.
Understanding online behavior of audiences to drive action with their marketing efforts.
Helping them develop a foundation of assets, language, and branding for starting their marketing efforts
Teaching them how to prioritize their projects
Some of the work I do for my clients during VIP Days:
Strategy development & implementation
Idea development & implementation planning
Copywriting (marketing, social media, thought leaders, and brand copywriting are my jams.)
Graphic/social media asset creation
Promotional material development
Email marketing strategy and implementation
Helping them talk through their brain fog (<—- y’all know what I’m talking about. It gets thick in there.)
I have worked extensively with WordPress, Elementor, Facebook Creator Studio, Canva, Photoshop, Pinterest, Animoto, SEO, ConvertKit, and Google Analytics. I have decent experience with Asana, Trello, Zoom, MailChimp, Thinkific, Facebook Ads, Pinterest Promoted Pins, & much more.
—> You can see my national food website at nelliebellie.com for a bit of an idea of what kind of skills we have mastered for over a decade.
““When we started, we placed a high priority on marketing but had limited experience. Janel taught us the essentials and provided us the messaging and promotions for a successful launch.””
“Small business owners who are dying for some marketing help!
Janel has been very helpful in pulling ALL the marketing pieces together and helping us streamline.
This will be money well spent.
What are you waiting for?!”
“Working with Janel allowed our developing organization to find our focus, identify our target audiences, and begin messaging with a purpose. She has valuable insights and a creative mind. ”
““ I highly recommend Janel’s marketing strategy offering. From the initial questionnaire to the final delivery, I was impressed with Janel’s understanding and marketing suggestions. She took the time to get to know me, my goals (personal and business) and helped devise an actionable plan that fits within my priorities and business style. I love how she focused on my strengths and offered suggestions for improvement in some of my weaker areas. The action steps she suggested are amazing and I’m already seeing results from my investment. I highly recommend Janel to anyone who is serious about growing their business.” ”
““Janel helped me understand how to make my marketing simpler and more effective. She recommended small changes that were easy to implement and made a big impact. I am really glad to have her insight and expertise.””
What’s Included in Your VIP Day:
1-hour pre-intensive Strategy Call
Step by Step Strategy Client Playbook
Swipe files, e-books, and resources
6 hours of personalized, one-on-one strategy development
Calendar Implementation
Post-intensive 10 Day Voxer/Slack/FB Messenger availability.
Post-intensive next steps document
Audio transcripts, where applicable (only available for Zoom intensives)
Cost is $700.00
Add on: 90-day Voxer availability from 9am to 5pmCST M-F —> a 10-hour monthly limit applies. $300
Add on: 1 Team Member in Attendance = $175 2-4 Team Members in Attendance = $500 over 4 Team Members = $1000
Payment is required upfront prior to any prep-work beginning.
IMPORTANT: I only work with a small number of clients a month. Get on the schedule RIGHT NOW for your VIP DAY Intensive to guarantee your spot!